Founded in 2002 by Keith Lucas, we are a UK-based strategic brand consultancy with an impressive portfolio of high-profile, international clients.

We focus on the big picture and work with you to determine the unique and special differences that consistently distinguish your brand from any other.

We then determine how best to express and sustain these values while aligning them with internal and external audiences.

Finally, we work in partnership with you to implement the thinking and bring the vision to life.

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Keith Lucas | Founder and Managing Director
MA, DipCAM (Hons); DipM, FCIM
Founder and Managing Director of Lucasbrand, he was formerly Consulting Director of Landor Associates and Planning Director at Ogilvy & Mather Advertising, after a number of years in marketing management positions including pan-European Head of Marketing Communications with Samsung consumer products and Product Marketing Manager at Citroe╠łn cars.

He has created, developed and repositioned brands across many sectors including: broadcast, publishing, airlines, airports, luxury goods, perfumery, telecoms, cars, energy, consumer electronics, professional services and banking. Brands with which he has been personally engaged include: AOG, BBC, Discovery Networks, Reed Elsevier, BAA, Farrer & Co, Firmenich, Ford, Jaguar, Citroe╠łn, BP, McKinsey & Company, Goldman Sachs, Saffery Champness, Samsung and Motorola.

A business and modern languages graduate with an MA in International Marketing, he holds post-graduate diplomas in advertising and marketing is a Chartered Marketer and Fellow of the Chartered Institute of Marketing.

In addition to his role as Managing Director of Lucasbrand he is a visiting lecturer, writer and public speaker.
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Jean Lucas | Brand Music Director
A graduate of the Royal Academy of music, Jean's particular specialty is the theoretical and practical interpretation of brand values as music.

Her particular skills have enabled us to develop our unique thinking in this field and her expertise is behind some of the proprietary models that we use to correlate brand experiences with emotional responses to music.

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Christian Andrew  | Innovation Partner
Christian, read economics at Cambridge University before joining WPP as Business Development Manager.
He became a member of WPP’s multi disciplinary ‘Team Vodafone’ before being promoted to Head of Operations for Team MTC where he directed various agency resources to deliver integrated solutions.
His passion for finding innovative solutions to complex business problems has since led him to specialise in business process and profitability improvement.
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Thayne Forbes | Brand Valuation Partner
Thayne read Mathematics at Oxford University before qualifying as a Chartered Accountant with Binder Hamlyn in London in 1986. He has a post graduate diploma in Marketing and is a Fellow of Chartered Institute of Marketing. He is also a member of The Academy of Experts, The Society of Expert Witnesses, and The Institute of Expert Witnesses.
Thayne was one of the key intellectual property specialists in the UK for Arthur Andersen and was the UK representative on the global steering committee responsible for developing international training and best practice in valuations. He has carried out over 100 strategic valuation and advisory projects covering brands and other intangible assets over the past 20 years in numerous international markets for a variety of business reasons from brand strategy, sale or purchase to business re-organisation and dispute resolution.
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John Phillips | Client Services Partner
John studied English at Cambridge University before going on to found one of the UK’s most successful direct marketing agencies, SJA Direct. He developed longstanding client relationships with many of the UK’s most respected marketing organisations before leaving to join TBWA to run the NatWest Village - which was the UK’s largest integrated communications account with 60 full time professionals drawn from the full width of communications skills. John’s enthusiasm, knowledge and intuition often trigger fresh insights and break-through solutions to complex marketing challenges.
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Francis Cholle | Creative Intelligence Partner
Francis is a global expert in the development of ‘intuitive’ intelligence, a radical new approach to solving business challenges. He uses holistic thinking to help generate more creative business cultures and has an impressive track record in re-energising major companies. A French national and graduate of HEC in Paris, Francis works globally from his bases in Los Angeles and New York. His latest book ‘L’intelligence Intuitive’ was published in 2007.