A Brand is a Promise. What's Yours?

A Brand is a Promise. What's Yours?

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  • Founded in 2002 by Keith Lucas, we are a UK-based strategic brand consultancy with an impressive portfolio of high-profile, international clients.
  • We focus on the big picture and work with you to determine the unique and special differences that consistently distinguish your brand from any other.
  • We then determine how best to express and sustain these values while aligning them with internal and external audiences.
  • Finally, we work in partnership with you to implement the thinking and bring the vision to life.
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Keith Lucas | Founder and CEO
Founded Lucasbrand in 2002 following a successful career in advertising, design and international marketing communications. He has led major brand strategy and identity projects in a wide range of sectors from professional services, aviation, banking and education to media, dot.coms, automotive and consumer electronics.
Prior to founding Lucasbrand, he was Planning Director at Ogilvy & Mather advertising and Consulting Director at Landor Associates.
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Christian Andrew  | Innovation Partner
Christian, read economics at Cambridge University before joining WPP as Business Development Manager.
He became a member of WPP’s multi disciplinary ‘Team Vodafone’ before being promoted to Head of Operations for Team MTC where he directed various agency resources to deliver integrated solutions.
His passion for finding innovative solutions to complex business problems has since led him to specialise in business process and profitability improvement.
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Thayne Forbes | Brand Valuation Partner
Thayne read Mathematics at Oxford University before qualifying as a Chartered Accountant with Binder Hamlyn in London in 1986. He has a post graduate diploma in Marketing and is a Fellow of Chartered Institute of Marketing. He is also a member of The Academy of Experts, The Society of Expert Witnesses, and The Institute of Expert Witnesses.
Thayne was one of the key intellectual property specialists in the UK for Arthur Andersen and was the UK representative on the global steering committee responsible for developing international training and best practice in valuations. He has carried out over 100 strategic valuation and advisory projects covering brands and other intangible assets over the past 20 years in numerous international markets for a variety of business reasons from brand strategy, sale or purchase to business re-organisation and dispute resolution.
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John Phillips | Client Services Partner
John studied English at Cambridge University before going on to found one of the UK’s most successful direct marketing agencies, SJA Direct. He developed longstanding client relationships with many of the UK’s most respected marketing organisations before leaving to join TBWA to run the NatWest Village - which was the UK’s largest integrated communications account with 60 full time professionals drawn from the full width of communications skills. John’s enthusiasm, knowledge and intuition often trigger fresh insights and break-through solutions to complex marketing challenges.
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Francis Cholle | Creative Intelligence Partner
Francis is a global expert in the development of ‘intuitive’ intelligence, a radical new approach to solving business challenges. He uses holistic thinking to help generate more creative business cultures and has an impressive track record in re-energising major companies. A French national and graduate of HEC in Paris, Francis works globally from his bases in Los Angeles and New York. His latest book ‘L’intelligence Intuitive’ was published in 2007.
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Gideon Todes  | Copy and Tone of Voice Partner
Gideon is a talented and inspiring writer who has written some of the UK’s most memorable advertising with agencies including Saatchi & Saatchi and Abbott Mead Vickers. He won two Gold Lions at Cannes for posters for the Economist and a number of other International awards and prizes. He has the ability to turn even complex technical or political subjects into a simple, persuasive and clear argument. More recently, has been pioneering an innovative new approach to understanding and managing corporate ‘tone of voice’. In addition to his degree in Natural Sciences from Cambridge University, he holds an MA in Graphic Design from Central St Martins.