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Keith Lucas
MA, DipCAM (Hons), DipM, FCIM, MCAM
MA, DipCAM (Hons), DipM, FCIM, MCAM
Founding Director of Lucasbrand, a UK-based strategic brand consultancy with a diverse international client base.
Formerly Consulting Director of Landor Associates and Planning Director at Ogilvy & Mather Advertising after a successful career in marketing management where he had been Head of European Marketing Communications at Samsung consumer products, European Marketing Communications Director at Hitachi consumer electronics and Group Marketing Manager at Citroën cars.
He has created, developed and repositioned brands across many sectors including broadcast, publishing, airlines, airports, luxury goods, perfumery, telecoms, cars, energy, consumer electronics, professional services and banking. Some of the brands with which he has personally been engaged include: BBC, Discovery Networks, Reed Elsevier, BAA, Firmenich, BT Global Services, Ford, Jaguar, Citroën, BP, McKinsey & Company, Goldman Sachs, Farrer & Company, Motorola and EMB.
He graduated in Business and Economics with French, has an MA in International Marketing and holds post-graduate diplomas in Communications and Marketing.
He is a Chartered Marketer and Fellow of the Chartered Institute of Marketing.
Testimonials
Formerly Consulting Director of Landor Associates and Planning Director at Ogilvy & Mather Advertising after a successful career in marketing management where he had been Head of European Marketing Communications at Samsung consumer products, European Marketing Communications Director at Hitachi consumer electronics and Group Marketing Manager at Citroën cars.
He has created, developed and repositioned brands across many sectors including broadcast, publishing, airlines, airports, luxury goods, perfumery, telecoms, cars, energy, consumer electronics, professional services and banking. Some of the brands with which he has personally been engaged include: BBC, Discovery Networks, Reed Elsevier, BAA, Firmenich, BT Global Services, Ford, Jaguar, Citroën, BP, McKinsey & Company, Goldman Sachs, Farrer & Company, Motorola and EMB.
He graduated in Business and Economics with French, has an MA in International Marketing and holds post-graduate diplomas in Communications and Marketing.
He is a Chartered Marketer and Fellow of the Chartered Institute of Marketing.
Testimonials
